| |
Advertising Course
by
V.A.Ponmelil
Introduction to Advertising CourseBeing an aspect of mass communication, the advertising is a service industry which plays a very important role in this competitive world by building brands through effective communication. It is the soul of marketing involving the promotion of goods and services in order to optimize the sales and the levels of awareness. It is an art which builds relationship between the product and the customer. The Advertising serves three basic purposes such as the sales promotion which involves persuading people to buy a particular product or service, the public relations which involves creating a positive image of a company, and the education which involves influencing the social attitude on the matters of general concern. The main working areas of advertising involves the client servicing, the creative department, the media department, the media production, the television and the film, the photography, the market research, the exhibition and the event management, the promotion and the direct marketing. A career in advertisement is highly challenging requiring a lot of creativity. The advertising course is an interesting course with lot of potential for growth and prospectus. It enlightens the person in the areas of the advertising business practices, the copywriting, the copyediting, the graphic design and the production, the art direction, the television commercials, the radio commercials, the public relations, the media planning and the evaluation, the media presentations, the media law, and the marketing and the consumer behaviour. The advertising career is a lucrative career which is attracting many students and is ideal for creative individuals. There are many new areas coming up within the advertising such as the event management, the internet marketing and the image management.
Eligibility There are many specialized courses offered in the area of advertising at diploma level and post graduate level for which basic qualification is graduation. Some courses such as the mass communication offered at the graduate level also have the advertising as a subject in the curriculum. For such degree courses, the minimum required qualification is 10+2. There are also certificate courses which require 10+2 qualification. Apart from these, there are many expected basic qualities for a successful career in advertising such as the creativity, the flair for writing, the ability to translate ideas into a visual format, have an insight into the interests of people from all walks of life, the ability to work as a part of the team, the mental and physical toughness to be able to withstand high pressure and criticism, and the socializing nature with calm temperament. Additionally, the analytical and the logical thinking abilities are required by the market and the media researchers. Job Scope and Career Options The career opportunities in advertising include the openings in private advertising agencies, the advertising department in private or public sector companies, the advertising sections of the newspapers, the journals, and the magazines, the commercial section of the radio and the television, and the market research organizations, apart from freelancing. The advertising jobs are mainly categorized under two groups such as the executive and the creative. The executive category requires the understanding of the client needs, finding new business and retaining the existing business, selecting the appropriate media, analyzing the timing and the placement of the advertisements and negotiating the financial aspects of the advertising deals. It involves the client servicing, the market research, and the media research. The creative category requires the verbalizing and the visualizing the client needs in creating the advertisement copy. It involves the copywriters, the scriptwriters, the photographers and the typographers. Some of the advertising career options are as given below. · Creative Writer · Media Producer · Advertising Executive · Poster Writer · Copy Writer · Script Writer · Photographers · Graphic Designer · Visual Art Director · Public Relation Officer · Product Promoter · Market Researcher Some of the Major Institutions offering Courses in Advertising and Mass Communication
Degree/Course | College/Institute | Eligibility | Duration
| BA in Advertising | Nizam College, Gunfoundry, Hyderabad
Andhra Pradesh | Class XII | 3 years | BA in Advertising | Government College for Women,
Begumpet, Hyderabad Andhra Pradesh | Class XII | 3 years | BA in Advertising | Loyola Academy College, Alwal, Secunderabad Andhra Pradesh | Class XII | 3 years | BA in Advertising | Kakatiya University, Vidyaranyapuri, Warangal - 506009 Andhra Pradesh | Class XII | 3 years | BA in Advertising | JB College, Jorhat, Dibrugarh University Assam | Class XII | 3 years | BA in Advertising | Gaya College,
Gaya Bihar | Class XII | 3 years | BA in Advertising | Patna Women's College
Bayley Road, Patna Bihar | Class XII | 3 years | Marketing & Advertising | Bharati Vidya Bharati Vidya Bhawans Sardar Sardar Patel College of Communication & Management, Kasturba Gandhi Marg, New Delhi 110001 | Graduation | 1 year | BA in Advertising | Jamia Mallia Islamia, Jamia Nagar, New Delhi 110025 | Class XII | 3 years | BA in Advertising | Kamala Nehru college (South Campus), University of Delhi, New Delhi | Class XII | 3 years | BA in Advertising | Janaki Devi Mahavidyalya, University of Delhi, New Delhi | Class XII | 3 years | BA in Advertising | Kalindi College, East Patel Nagar, New Delhi-110 008 | Class XII | 3 years | BA in Advertising | Vivekanand College, University of Delhi, New Delhi | Class XII | 3 years | Advertising & Communications | EMPI Intitute of Advertising Intitute of Adversiting & Communication Delhi CSKM Educational Complex, Satbari Mehrauli, New Delhi 110030 | Graduation. | | Post Graduate Diploma in Advertising and Communication | National Institute of Advertising 204/5, Lane W4D, Western Avenue, Sainik Farms, Khanpur, New Delhi 110062 | Graduation | 1 year | P.G. Diploma in Advertising | School of Advertising and Communication 974/1, Dakha Plaza, Arya Samaj Road, Karol Bagh, New Delhi 110005 | Graduation | 18 Months | Advertising & Public Relations | The Advertising Academy BE-303,Ist Floor, Hair Nagar, (OPPOSITE MIG Flats, Mayapuri) New Delhi 110064 | Class XII | | PG Diploma in Advertising | YWCA Institute of Mass Media Studies New Delhi | | | PG Diploma in Advertising and Marketing | Vidya Gauri,
Neelkanth Marg, Khanpur, Ahmedabad Gujarat | Graduation | 1 year | Advertising Media Management | Mudra Institute of Communications
Ahmedabad (MICA) Shela, Ahmedabad (380058) Gujarat | Graduation | 2 years | BA in Advertising | N.B. gurbachan Singh Memorial college,
Sohna, Gurgaon, Haryana | Graduation | 1 year | P.G. Diploma in Advertising and Public Relations | Guru Jambheshwar University
Hisar, Haryana | Graduation with 50% |
| PG Diploma in Advertising | Xavier Institute of Mass Communication, Jamshedpur Jharkhand | Graduation | 1 year | BA in Advertising | BVV Basaveshware Commerce College, Bagalkot Karnataka | Class XII | 3 years | PG Diploma in Advertising and Marketing | School of Business Management, Gogte College Campus, Belgaum Karnataka | Graduation | 1 year | BA in Advertising | Kerala Varma College,
Universtiy of Calicut,
Trichur Kerala | Class XII | 3 years | PG Diploma in Advertising and Public Relations | PG Diploma in Advertising and Public Relations School of Communication Management Studies, Thevar House, Cochin 682133 Kerala | Graduation | 1 year | PG diploma in Advertising | School of Comunication Management Studies
Cochin University, Thevar House, Cochin 682133 (Kerala) | Graduation | 1 year | BA in Advertising | MLB Arts and Commerce Autonomous College,
Rani Durgavati Vishwavidhalaya, Gwalior Madhya Pradesh | Class XII | 3 years | BA in Advertising | Government Autonomous MKB Arts and Commerce College for Women,
Rani Durgavati Vishwavidhalaya, Jabalpur Madhya Pradesh | Class XII | 3 years | BA in Advertising | Government Mahakoshal Arts and Commerce Autonomous College, Jiwaji University, Jabalpur Madhya Pradesh | Class XII | 3 years | PG Diploma in Advertising and Public Relations | PG Diploma in Advertising and Public Relations
Devi Ahilya Vishwavidyalaya, Indore Madhya Pradesh | Graduation | 1 year | Master of Advertising and Public Relations Management | Devi Ahilya Vishwavidyalaya 'Nalanda Parisar',
169 Ravindra Nath Tagore Marg, Indore 452001 Madhya Pradesh | Graduation with 50% | 2 years | BA in Advertising | Department of Communication Journalism,
Gokhale Education Society, Nashik Maharashtra | Class XII | 3 years | BA in Advertising | Siddharth College of Arts and Science,
Mumbai University,
Anand Bhavan, Dadabhai Naoroji Road, Mumbai 400001 Maharashtra | Class XII | 3 years | BA in Advertising | Somaiya College of Arts,
Mumbai University,
charni Road, Near Bhartiya Vidya Bhavan, Mumbai Madhya Pradesh | Class XII | 3 years | BA in Advertising | Jai Hindi College of Arts and JT Lalwani College of Commerce, Mumbai Maharashtra | Class XII | 3 years | BA in Advertising | Anand Bhawan,
DadabhaiNaoroji Road,
Mumbai Maharashtra | Class XII | 3 years | BA in Advertising | Smt. MMP Shah College of Arts and Commerce,
Mumbai Maharashtra | Class XII | 3 years | Diploma in Advertising and Marketing | Xavier's Institution of Communication (XIC),
St. Xavier's College, Mumbai 400001 Maharashtra | ****** | ****** | PG Diploma in Advertising (Short Term) | KC College,
Mumbai Maharashtra | Graduation | 3 Months | PG Diploma in Advertising and Photography | Bhavan's College of Communication and Management,
Andheri West, Mumbai 400058 Maharashtra | Graduation | 1 year | PG Diploma Programme in Advertising and Marketing | Narsee Monjee Institute of Management Studies (NMIMS), Mumbai Maharashtra | Graduation | 2 years | PG Diploma in Public Relations and Advertising | YMCA Institute of Mass Media Studies,
Mumbai Maharashtra | Graduation | 1(Part Time) | PG Diploma in Advertising and Communications Management (PGDACM | Symbiosis Institute of Business Management,
Senapati Bapat Road,
Pune -411004 Maharashtra | Graduation with 50% | 2 years | PG Diploma in Advertising | Rajendra Prasad Institute of Communication and Management,
Kulapati, K.M.Munshi Marg, Mumbai 400 007 Maharashtra | Graduation | ****** | BA in Advertising | Manipur University,
Canchipur, Imphal Manipur | Class XII | 3 years | BA in Advertising | Vivekananda College, Tiruvendakam West, Madurai Kamaraj University Tamil Nadu | Class XII | 3 years | BA in Advertising | PSG College of Arts and Science, Bharathiar University,
Coimbatore Tamil Nadu | Class XII | 3 years | BA in Advertising | Ethiraj College for Women, University of Chennai, Chennai Tamil Nadu | Class XII | 3 years | BA in Advertising | Chennai Christian college, Chennai Tamil Nadu | Class XII | 3 years | Certificate in Advertising | Bharathisadan University,
Palkalai Perur, Tiruchchirappalli - 620024 Tamil Nadu | Class XII | 3 years | Advertising & Marketing | Advertising Club Carex Centre,
II Floor, 713 Anna Salai, Chennai 600 006(T.N.) | Graduation with 60% | 9 Months | P G Diploma in Advertising | Chennai Institute of Communciation Advertising Club Madras 57 Bazullah Road, T Nagar, Chennai-600017 | Graduation | 1 year | BA in Advertising | Bareilly College, Rohilkhand University, Bareilly Uttar Pradesh | Class XII | 3 years | PG Diploma in Advertising and Public Relations | Lal Bahadur Shastri Institute of Management and Development Studies, Kursi Road, Lucknow Uttar Pradesh | Graduation | 2 years | PG Diploma in Advertising | Centre for Image Management Studies Image House, D126, Sector 40, Noida (U.P.) | ****** | ****** | BA in Advertising | Cooch Behar College,
Kalighat Road, Cooch Vihar,
University of North Bengal | XII Standard | 3 years | BA in Advertising | Acharya Prafulla Chandra College,
24 Parganas (north), Kolkata
West Bengal | XII Standard | 3 years | BA in Advertising | Gokhale Memorial Girls College, University of Kolkata, Kolkata
West Bengal | XII Standard | 3 years | BA in Advertising | GGDSD College,
Punjab University,
Chandigarh Punjab | XII Standard | 3 years | BA in Advertising | Cooch Behar College,
Kalighat Road, Cooch Vihar,
University of North Bengal | XII Standard | 3 years | BA in Advertising | Acharya Prafulla Chandra College,
24 Parganas (north), Kolkata
West Bengal | XII Standard | 3 years | BA in Advertising | Gokhale Memorial Girls College, University of Kolkata, Kolkata
West Bengal | XII Standard | 3 years |
|
