Advertising Course

by V.A.Ponmelil (All rights reserved by the author)

Introduction to Advertising Course

Being an aspect of mass communication, the advertising is a service industry which plays a very important role in this competitive world by building brands through effective communication. It is the soul of marketing involving the promotion of goods and services in order to optimize the sales and the levels of awareness. It is an art which builds relationship between the product and the customer. The Advertising serves three basic purposes such as the sales promotion which involves persuading people to buy a particular product or service, the public relations which involves creating a positive image of a company, and the education which involves influencing the social attitude on the matters of general concern. The main working areas of advertising involves the client servicing, the creative department, the media department, the media production, the television and the film, the photography, the market research, the exhibition and the event management, the promotion and the direct marketing.

A career in advertisement is highly challenging requiring a lot of creativity. The advertising course is an interesting course with lot of potential for growth and prospectus. It enlightens the person in the areas of the advertising business practices, the copywriting, the copyediting, the graphic design and the production, the art direction, the television commercials, the radio commercials, the public relations, the media planning and the evaluation, the media presentations, the media law, and the marketing and the consumer behaviour. The advertising career is a lucrative career which is attracting many students and is ideal for creative individuals. There are many new areas coming up within the advertising such as the event management, the internet marketing and the image management.

Eligibility

There are many specialized courses offered in the area of advertising at diploma level and post graduate level for which basic qualification is graduation. Some courses such as the mass communication offered at the graduate level also have the advertising as a subject in the curriculum. For such degree courses, the minimum required qualification is 10+2. There are also certificate courses which require 10+2 qualification. Apart from these, there are many expected basic qualities for a successful career in advertising such as the creativity, the flair for writing, the ability to translate ideas into a visual format, have an insight into the interests of people from all walks of life, the ability to work as a part of the team, the mental and physical toughness to be able to withstand high pressure and criticism, and the socializing nature with calm temperament. Additionally, the analytical and the logical thinking abilities are required by the market and the media researchers.

Job Scope and Career Options

The career opportunities in advertising include the openings in private advertising agencies, the advertising department in private or public sector companies, the advertising sections of the newspapers, the journals, and the magazines, the commercial section of the radio and the television, and the market research organizations, apart from freelancing. The advertising jobs are mainly categorized under two groups such as the executive and the creative. The executive category requires the understanding of the client needs, finding new business and retaining the existing business, selecting the appropriate media, analyzing the timing and the placement of the advertisements and negotiating the financial aspects of the advertising deals. It involves the client servicing, the market research, and the media research. The creative category requires the verbalizing and the visualizing the client needs in creating the advertisement copy. It involves the copywriters, the scriptwriters, the photographers and the typographers. Some of the advertising career options are as given below.

·        Creative Writer

·        Media Producer

·        Advertising Executive

·        Poster Writer

·        Copy Writer

·        Script Writer

·        Photographers

·        Graphic Designer

·        Visual Art Director

·        Public Relation Officer

·        Product Promoter

·        Market Researcher

Some of the Major Institutions offering Courses in Advertising and Mass Communication

Degree/Course

College/Institute

Eligibility

Duration

 

BA in Advertising

Nizam College, Gunfoundry, Hyderabad
Andhra Pradesh

Class XII

3 years

BA in Advertising

Government College for Women,
Begumpet, Hyderabad Andhra Pradesh

Class XII

3 years

BA in Advertising

Loyola Academy College, Alwal, Secunderabad Andhra Pradesh

Class XII

3 years

BA in Advertising

Kakatiya University, Vidyaranyapuri, Warangal - 506009 Andhra Pradesh

Class XII

3 years

BA in Advertising

JB College, Jorhat, Dibrugarh University Assam

Class XII

3 years

BA in Advertising

Gaya College,
Gaya Bihar

Class XII

3 years

BA in Advertising

Patna Women's College
Bayley Road, Patna Bihar

Class XII

3 years

Marketing & Advertising

Bharati Vidya Bharati Vidya Bhawans Sardar Sardar Patel College of Communication & Management, Kasturba Gandhi Marg, New Delhi 110001

Graduation

1 year

BA in Advertising

Jamia Mallia Islamia, Jamia Nagar, New Delhi 110025

Class XII

3 years

BA in Advertising

Kamala Nehru college (South Campus), University of Delhi, New Delhi

Class XII

3 years

BA in Advertising

Janaki Devi Mahavidyalya, University of Delhi, New Delhi

Class XII

3 years

BA in Advertising

Kalindi College, East Patel Nagar, New Delhi-110 008

Class XII

3 years

BA in Advertising

Vivekanand College, University of Delhi, New Delhi

Class XII

3 years

Advertising & Communications

EMPI Intitute of Advertising Intitute of Adversiting & Communication Delhi CSKM Educational Complex, Satbari Mehrauli, New Delhi 110030

Graduation.

 

Post Graduate Diploma in Advertising and Communication

National Institute of Advertising 204/5, Lane W4D, Western Avenue, Sainik Farms, Khanpur, New Delhi 110062

Graduation

1 year

P.G. Diploma in Advertising

School of Advertising and Communication 974/1, Dakha Plaza, Arya Samaj Road, Karol Bagh, New Delhi 110005

Graduation

18 Months

Advertising & Public Relations

The Advertising Academy BE-303,Ist Floor, Hair Nagar, (OPPOSITE MIG Flats, Mayapuri) New Delhi 110064

Class XII

 

PG Diploma in Advertising

YWCA Institute of Mass Media Studies New Delhi

 

 

PG Diploma in Advertising and Marketing

Vidya Gauri,
Neelkanth Marg, Khanpur, Ahmedabad Gujarat

Graduation

1 year

Advertising Media Management

Mudra Institute of Communications
Ahmedabad (MICA) Shela, Ahmedabad (380058) Gujarat

Graduation

2 years

BA in Advertising

N.B. gurbachan Singh Memorial college,
Sohna, Gurgaon, Haryana

Graduation

1 year

P.G. Diploma in Advertising and Public Relations

Guru Jambheshwar University
Hisar, Haryana

Graduation with 50%

PG Diploma in Advertising

Xavier Institute of Mass Communication, Jamshedpur Jharkhand

Graduation

1 year

BA in Advertising

BVV Basaveshware Commerce College, Bagalkot Karnataka

Class XII

3 years

PG Diploma in Advertising and Marketing

School of Business Management, Gogte College Campus, Belgaum Karnataka

Graduation

1 year

BA in Advertising

Kerala Varma College,
Universtiy of Calicut,
Trichur Kerala

Class XII

3 years

PG Diploma in Advertising and Public Relations

PG Diploma in Advertising and Public Relations School of Communication Management Studies, Thevar House, Cochin 682133 Kerala

Graduation

1 year

PG diploma in Advertising

School of Comunication Management Studies
Cochin University, Thevar House, Cochin 682133 (Kerala)

Graduation

1 year

BA in Advertising

MLB Arts and Commerce Autonomous College,
Rani Durgavati Vishwavidhalaya, Gwalior Madhya Pradesh

Class XII

3 years

BA in Advertising

Government Autonomous MKB Arts and Commerce College for Women,
Rani Durgavati Vishwavidhalaya, Jabalpur Madhya Pradesh

Class XII

3 years

BA in Advertising

Government Mahakoshal Arts and Commerce Autonomous College, Jiwaji University, Jabalpur Madhya Pradesh

Class XII

3 years

PG Diploma in Advertising and Public Relations

PG Diploma in Advertising and Public Relations
Devi Ahilya Vishwavidyalaya, Indore Madhya Pradesh

Graduation

1 year

Master of Advertising and Public Relations Management

Devi Ahilya Vishwavidyalaya 'Nalanda Parisar',
169 Ravindra Nath Tagore Marg, Indore 452001 Madhya Pradesh

Graduation with 50%

2 years

BA in Advertising

Department of Communication Journalism,
Gokhale Education Society, Nashik Maharashtra

Class XII

3 years

BA in Advertising

Siddharth College of Arts and Science,
Mumbai University,
Anand Bhavan, Dadabhai Naoroji Road, Mumbai 400001 Maharashtra

Class XII

3 years

BA in Advertising

Somaiya College of Arts,
Mumbai University,
charni Road, Near Bhartiya Vidya Bhavan, Mumbai Madhya Pradesh

Class XII

3 years

BA in Advertising

Jai Hindi College of Arts and JT Lalwani College of Commerce, Mumbai Maharashtra

Class XII

3 years

BA in Advertising

Anand Bhawan,
DadabhaiNaoroji Road,
Mumbai Maharashtra

Class XII

3 years

BA in Advertising

Smt. MMP Shah College of Arts and Commerce,
Mumbai Maharashtra

Class XII

3 years

Diploma in Advertising and Marketing

Xavier's Institution of Communication (XIC),
St. Xavier's College, Mumbai 400001 Maharashtra

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PG Diploma in Advertising (Short Term)

KC College,
Mumbai Maharashtra

Graduation

3 Months

PG Diploma in Advertising and Photography

Bhavan's College of Communication and Management,
Andheri West, Mumbai 400058 Maharashtra

Graduation

1 year

PG Diploma Programme in Advertising and Marketing

Narsee Monjee Institute of Management Studies (NMIMS), Mumbai Maharashtra

Graduation

2 years

PG Diploma in Public Relations and Advertising

YMCA Institute of Mass Media Studies,
Mumbai Maharashtra

Graduation

1(Part Time)

PG Diploma in Advertising and Communications Management (PGDACM

Symbiosis Institute of Business Management,
Senapati Bapat Road,
Pune -411004 Maharashtra

Graduation with 50%

2 years

PG Diploma in Advertising

Rajendra Prasad Institute of Communication and Management,
Kulapati, K.M.Munshi Marg, Mumbai 400 007 Maharashtra

Graduation

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BA in Advertising

Manipur University,
Canchipur, Imphal Manipur

Class XII

3 years

BA in Advertising

Vivekananda College, Tiruvendakam West, Madurai Kamaraj University Tamil Nadu

Class XII

3 years

BA in Advertising

PSG College of Arts and Science, Bharathiar University,
Coimbatore Tamil Nadu

Class XII

3 years

BA in Advertising

Ethiraj College for Women, University of Chennai, Chennai Tamil Nadu

Class XII

3 years

BA in Advertising

Chennai Christian college, Chennai Tamil Nadu

Class XII

3 years

Certificate in Advertising

Bharathisadan University,
Palkalai Perur, Tiruchchirappalli - 620024 Tamil Nadu

Class XII

3 years

Advertising & Marketing

Advertising Club Carex Centre,
II Floor, 713 Anna Salai, Chennai 600 006(T.N.)

Graduation with 60%

9 Months

P G Diploma in Advertising

Chennai Institute of Communciation Advertising Club Madras 57 Bazullah Road, T Nagar, Chennai-600017

Graduation

1 year

BA in Advertising

Bareilly College, Rohilkhand University, Bareilly Uttar Pradesh

Class XII

3 years

PG Diploma in Advertising and Public Relations

Lal Bahadur Shastri Institute of Management and Development Studies, Kursi Road, Lucknow Uttar Pradesh

Graduation

2 years

PG Diploma in Advertising

Centre for Image Management Studies Image House, D126, Sector 40, Noida (U.P.)

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BA in Advertising

Cooch Behar College,
Kalighat Road, Cooch Vihar,
University of North Bengal

XII Standard

3 years

BA in Advertising

Acharya Prafulla Chandra College,
24 Parganas (north), Kolkata
West Bengal

XII Standard

3 years

BA in Advertising

Gokhale Memorial Girls College, University of Kolkata, Kolkata
West Bengal

XII Standard

3 years

BA in Advertising

GGDSD College,
Punjab University,
Chandigarh Punjab

XII Standard

3 years

BA in Advertising

Cooch Behar College,
Kalighat Road, Cooch Vihar,
University of North Bengal

XII Standard

3 years

BA in Advertising

Acharya Prafulla Chandra College,
24 Parganas (north), Kolkata
West Bengal

XII Standard

3 years

BA in Advertising

Gokhale Memorial Girls College, University of Kolkata, Kolkata
West Bengal

XII Standard

3 years

 

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