Advertising Course

About Advertising Course

Introduction to Advertising Course

Being an aspect of mass communication, the advertising is a service industry which plays a very important role in this competitive world by building brands through effective communication. It is the soul of marketing involving the promotion of goods and services in order to optimize the sales and the levels of awareness. It is an art which builds relationship between the product and the customer. The Advertising serves three basic purposes such as the sales promotion which involves persuading people to buy a particular product or service, the public relations which involves creating a positive image of a company, and the education which involves influencing the social attitude on the matters of general concern. The main working areas of advertising involves the client servicing, the creative department, the media department, the media production, the television and the film, the photography, the market research, the exhibition and the event management, the promotion and the direct marketing.

A career in advertisement is highly challenging requiring a lot of creativity. The advertising course is an interesting course with lot of potential for growth and prospectus. It enlightens the person in the areas of the advertising business practices, the copywriting, the copyediting, the graphic design and the production, the art direction, the television commercials, the radio commercials, the public relations, the media planning and the evaluation, the media presentations, the media law, and the marketing and the consumer behaviour. The advertising career is a lucrative career which is attracting many students and is ideal for creative individuals. There are many new areas coming up within the advertising such as the event management, the internet marketing and the image management.

Eligibility

There are many specialized courses offered in the area of advertising at diploma level and post graduate level for which basic qualification is graduation. Some courses such as the mass communication offered at the graduate level also have the advertising as a subject in the curriculum. For such degree courses, the minimum required qualification is 10+2. There are also certificate courses which require 10+2 qualification. Apart from these, there are many expected basic qualities for a successful career in advertising such as the creativity, the flair for writing, the ability to translate ideas into a visual format, have an insight into the interests of people from all walks of life, the ability to work as a part of the team, the mental and physical toughness to be able to withstand high pressure and criticism, and the socializing nature with calm temperament. Additionally, the analytical and the logical thinking abilities are required by the market and the media researchers.

Job Scope and Career Options

The career opportunities in advertising include the openings in private advertising agencies, the advertising department in private or public sector companies, the advertising sections of the newspapers, the journals, and the magazines, the commercial section of the radio and the television, and the market research organizations, apart from freelancing. The advertising jobs are mainly categorized under two groups such as the executive and the creative. The executive category requires the understanding of the client needs, finding new business and retaining the existing business, selecting the appropriate media, analyzing the timing and the placement of the advertisements and negotiating the financial aspects of the advertising deals. It involves the client servicing, the market research, and the media research. The creative category requires the verbalizing and the visualizing the client needs in creating the advertisement copy. It involves the copywriters, the scriptwriters, the photographers and the typographers. Some of the advertising career options are as given below.

· Creative Writer

· Media Producer

· Advertising Executive

· Poster Writer

· Copy Writer

· Script Writer

· Photographers

· Graphic Designer

· Visual Art Director

· Public Relation Officer

· Product Promoter

· Market Researcher

Some of the Major Institutions offering Courses in Advertising and Mass Communication

Degree/Course	College/Institute	Eligibility	Duration
BA in Advertising	Nizam College, Gunfoundry, Hyderabad Andhra Pradesh	Class XII	3 years
BA in Advertising	Government College for Women, Begumpet, Hyderabad Andhra Pradesh	Class XII	3 years
BA in Advertising	Loyola Academy College, Alwal, Secunderabad Andhra Pradesh	Class XII	3 years
BA in Advertising	Kakatiya University, Vidyaranyapuri, Warangal - 506009 Andhra Pradesh	Class XII	3 years
BA in Advertising	JB College, Jorhat, Dibrugarh University Assam	Class XII	3 years
BA in Advertising	Gaya College, Gaya Bihar	Class XII	3 years
BA in Advertising	Patna Women's College Bayley Road, Patna Bihar	Class XII	3 years
Marketing & Advertising	Bharati Vidya Bharati Vidya Bhawans Sardar Sardar Patel College of Communication & Management, Kasturba Gandhi Marg, New Delhi 110001	Graduation	1 year
BA in Advertising	Jamia Mallia Islamia, Jamia Nagar, New Delhi 110025	Class XII	3 years
BA in Advertising	Kamala Nehru college (South Campus), University of Delhi, New Delhi	Class XII	3 years
BA in Advertising	Janaki Devi Mahavidyalya, University of Delhi, New Delhi	Class XII	3 years
BA in Advertising	Kalindi College, East Patel Nagar, New Delhi-110 008	Class XII	3 years
BA in Advertising	Vivekanand College, University of Delhi, New Delhi	Class XII	3 years
Advertising & Communications	EMPI Intitute of Advertising Intitute of Adversiting & Communication Delhi CSKM Educational Complex, Satbari Mehrauli, New Delhi 110030	Graduation.
Post Graduate Diploma in Advertising and Communication	National Institute of Advertising 204/5, Lane W4D, Western Avenue, Sainik Farms, Khanpur, New Delhi 110062	Graduation	1 year
P.G. Diploma in Advertising	School of Advertising and Communication 974/1, Dakha Plaza, Arya Samaj Road, Karol Bagh, New Delhi 110005	Graduation	18 Months
Advertising & Public Relations	The Advertising Academy BE-303,Ist Floor, Hair Nagar, (OPPOSITE MIG Flats, Mayapuri) New Delhi 110064	Class XII
PG Diploma in Advertising	YWCA Institute of Mass Media Studies New Delhi
PG Diploma in Advertising and Marketing	Vidya Gauri, Neelkanth Marg, Khanpur, Ahmedabad Gujarat	Graduation	1 year
Advertising Media Management	Mudra Institute of Communications Ahmedabad (MICA) Shela, Ahmedabad (380058) Gujarat	Graduation	2 years
BA in Advertising	N.B. gurbachan Singh Memorial college, Sohna, Gurgaon, Haryana	Graduation	1 year
P.G. Diploma in Advertising and Public Relations	Guru Jambheshwar University Hisar, Haryana	Graduation with 50%
PG Diploma in Advertising	Xavier Institute of Mass Communication, Jamshedpur Jharkhand	Graduation	1 year
BA in Advertising	BVV Basaveshware Commerce College, Bagalkot Karnataka	Class XII	3 years
PG Diploma in Advertising and Marketing	School of Business Management, Gogte College Campus, Belgaum Karnataka	Graduation	1 year
BA in Advertising	Kerala Varma College, Universtiy of Calicut, Trichur Kerala	Class XII	3 years
PG Diploma in Advertising and Public Relations	PG Diploma in Advertising and Public Relations School of Communication Management Studies, Thevar House, Cochin 682133 Kerala	Graduation	1 year
PG diploma in Advertising	School of Comunication Management Studies Cochin University, Thevar House, Cochin 682133 (Kerala)	Graduation	1 year
BA in Advertising	MLB Arts and Commerce Autonomous College, Rani Durgavati Vishwavidhalaya, Gwalior Madhya Pradesh	Class XII	3 years
BA in Advertising	Government Autonomous MKB Arts and Commerce College for Women, Rani Durgavati Vishwavidhalaya, Jabalpur Madhya Pradesh	Class XII	3 years
BA in Advertising	Government Mahakoshal Arts and Commerce Autonomous College, Jiwaji University, Jabalpur Madhya Pradesh	Class XII	3 years
PG Diploma in Advertising and Public Relations	PG Diploma in Advertising and Public Relations Devi Ahilya Vishwavidyalaya, Indore Madhya Pradesh	Graduation	1 year
Master of Advertising and Public Relations Management	Devi Ahilya Vishwavidyalaya 'Nalanda Parisar', 169 Ravindra Nath Tagore Marg, Indore 452001 Madhya Pradesh	Graduation with 50%	2 years
BA in Advertising	Department of Communication Journalism, Gokhale Education Society, Nashik Maharashtra	Class XII	3 years
BA in Advertising	Siddharth College of Arts and Science, Mumbai University, Anand Bhavan, Dadabhai Naoroji Road, Mumbai 400001 Maharashtra	Class XII	3 years
BA in Advertising	Somaiya College of Arts, Mumbai University, charni Road, Near Bhartiya Vidya Bhavan, Mumbai Madhya Pradesh	Class XII	3 years
BA in Advertising	Jai Hindi College of Arts and JT Lalwani College of Commerce, Mumbai Maharashtra	Class XII	3 years
BA in Advertising	Anand Bhawan, DadabhaiNaoroji Road, Mumbai Maharashtra	Class XII	3 years
BA in Advertising	Smt. MMP Shah College of Arts and Commerce, Mumbai Maharashtra	Class XII	3 years
Diploma in Advertising and Marketing	Xavier's Institution of Communication (XIC), St. Xavier's College, Mumbai 400001 Maharashtra	******	******
PG Diploma in Advertising (Short Term)	KC College, Mumbai Maharashtra	Graduation	3 Months
PG Diploma in Advertising and Photography	Bhavan's College of Communication and Management, Andheri West, Mumbai 400058 Maharashtra	Graduation	1 year
PG Diploma Programme in Advertising and Marketing	Narsee Monjee Institute of Management Studies (NMIMS), Mumbai Maharashtra	Graduation	2 years
PG Diploma in Public Relations and Advertising	YMCA Institute of Mass Media Studies, Mumbai Maharashtra	Graduation	1(Part Time)
PG Diploma in Advertising and Communications Management (PGDACM	Symbiosis Institute of Business Management, Senapati Bapat Road, Pune -411004 Maharashtra	Graduation with 50%	2 years
PG Diploma in Advertising	Rajendra Prasad Institute of Communication and Management, Kulapati, K.M.Munshi Marg, Mumbai 400 007 Maharashtra	Graduation	******
BA in Advertising	Manipur University, Canchipur, Imphal Manipur	Class XII	3 years
BA in Advertising	Vivekananda College, Tiruvendakam West, Madurai Kamaraj University Tamil Nadu	Class XII	3 years
BA in Advertising	PSG College of Arts and Science, Bharathiar University, Coimbatore Tamil Nadu	Class XII	3 years
BA in Advertising	Ethiraj College for Women, University of Chennai, Chennai Tamil Nadu	Class XII	3 years
BA in Advertising	Chennai Christian college, Chennai Tamil Nadu	Class XII	3 years
Certificate in Advertising	Bharathisadan University, Palkalai Perur, Tiruchchirappalli - 620024 Tamil Nadu	Class XII	3 years
Advertising & Marketing	Advertising Club Carex Centre, II Floor, 713 Anna Salai, Chennai 600 006(T.N.)	Graduation with 60%	9 Months
P G Diploma in Advertising	Chennai Institute of Communciation Advertising Club Madras 57 Bazullah Road, T Nagar, Chennai-600017	Graduation	1 year
BA in Advertising	Bareilly College, Rohilkhand University, Bareilly Uttar Pradesh	Class XII	3 years
PG Diploma in Advertising and Public Relations	Lal Bahadur Shastri Institute of Management and Development Studies, Kursi Road, Lucknow Uttar Pradesh	Graduation	2 years
PG Diploma in Advertising	Centre for Image Management Studies Image House, D126, Sector 40, Noida (U.P.)	******	******
BA in Advertising	Cooch Behar College, Kalighat Road, Cooch Vihar, University of North Bengal	XII Standard	3 years
BA in Advertising	Acharya Prafulla Chandra College, 24 Parganas (north), Kolkata West Bengal	XII Standard	3 years
BA in Advertising	Gokhale Memorial Girls College, University of Kolkata, Kolkata West Bengal	XII Standard	3 years
BA in Advertising	GGDSD College, Punjab University, Chandigarh Punjab	XII Standard	3 years
BA in Advertising	Cooch Behar College, Kalighat Road, Cooch Vihar, University of North Bengal	XII Standard	3 years
BA in Advertising	Acharya Prafulla Chandra College, 24 Parganas (north), Kolkata West Bengal	XII Standard	3 years
BA in Advertising	Gokhale Memorial Girls College, University of Kolkata, Kolkata West Bengal	XII Standard	3 years